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Incorporating Influencer Marketing into your Mix

If you, like I, work in digital marketing, or indeed run any type of business, or simply live on planet earth you will likely have heard someone mention the word ‘Influencer’ in relation to their […]

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The Dronie

While I am not a huge fan of the selfie, I came across this video earlier today and think I could quite easily become a fan of ‘dronies’ What is a dronie you may ask, […]

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New advertising mediums, and why you better take notice

I would say I yearn for the good old days when all you had to do was create a campaign, then adapt it for a number of different non interactive mediums, such as magazines, posters, […]

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Smart Watches, are they the right form factor, an Intro to the Internet of Things

The Internet of Things is a term gaining momentum on a daily basis. This coupled with the unveiling of the Apple Watch made me think it was time to express and opinion on the space. […]

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e-commerce, think your doing it right? Your NOT

B2C e-commerce is expected to top $1.5 Trillion this year, and $2.3 by 2017. Im not going to dive into breaking down the figures, but they do highlight the size of the pie that is […]

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Corporate Websites are Dead, Long Live the Corporate Website

Trawl through the web of today, and you will see the words ‘Menu’ ‘About Us’ ‘Our Team’ ‘Contact Us’ repeated millions of times. How can this generic overuse of standard terminology really benefit companies who […]

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Followers: An Irrelevant Numbers Game

Agencies are continuously given the ubiquitous I want more ‘likes’ and ‘follows’ brief,  and if thats all your brand cares about then feel free to give me a shout. Ill chuck 5000 ‘likes’ and 1000 […]

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Common strategic mistakes when building a new SAAS product

I have now helped approximately 10 entrepreneurs develop their software as a service product, I have also invested in a couple myself. It is fair to say that my involvement has ranged from overseeing the […]

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Is the world ready for Bitcoin?

Bitcoin has been making quite the splash over the last 18 months, as a dedicated advocate of cryptocurrencies and a small time investor in multiple currencies I would like to share my views on this […]

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Web and Social have changed B2B purchasing forever

Until around 20 years ago, the world was dominated by a long-established model of ‘industrial’ media and advertising. The newspapers, television networks and radio broadcasters controlled the flow of information and corporations controlled every aspect […]

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