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Will Instagram’s update have the desired effect?

This post is not about reviewing the new features of Instagram, nor is it a vilification of facebook for doing what they as a commercial company have every right to do, and add new features […]

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5 marketing takeaways from Pokémon Go

In case you’re one of the three people in the world who haven’t heard of Pokémon GO, much of the game has to do with running around the city and finding Pokémon, items and “gyms” […]

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4 Instagram Updates that every Marketer Needs to Know

Marketers have been heavily using Instagram to reach their target audience. According to a recent study done by Forrester Research, Instagram users are 58 times more likely to engage with a brand’s post than Facebook […]

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Facebook Live Vs. Periscope

Differences, Similarities and Brand Opportunities With the introduction of Facebook Live and Periscope, live streaming videos has never been easier. It brings so many benefits such as providing live customer support, show behind-the- scenes and insider videos, […]

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Here come the bots, will the world ever be the same again?

I will hazard a guess that the word bot means very little to most of you, so why is the media industry ablaze with headlines about them? And why are they being touted as the […]

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The new social network(almost) no one is talking about

The last 15 years have seen the rise, of what has come to be known as the most loved and simultaneously hated medium of human interaction, namely internet based social media. Everyday I get asked by […]

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Social Media in 2016

It will come as no surprise to anyone that social media is ever changing, but through every technical tweak, one thing remains constant, users (for now at least) are all human. So regardless of how […]

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10 Years of digital marketing in 1000 words

2015 marks my tenth year helping clients with their digital marketing needs. To put that in perspective it was 2006 when facebook opened up to the public, incidentally the same year that Twitter was founded. While […]

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The value of a dislike

For years the social media world has been discussing the value of a like. According to Mark, (no we are not really on first name terms, I still ask him to call me Mr Mehta) […]

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Social Influencers Vs Social Advertising

Instagram have just launched sponsored posts in the middle east, launching with a few select advertisers and opening up to the general public at the beginning of October. What makes this significant? Well until now […]

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