Searching for the UAE’s next top cricketer
Cricket is one of the only sports in the world where you only need to be a resident in a country to play for their international team. With an estimated 30%+ of UAE residents originating from India and Pakistan, where cricket is more popular than eating, the UAE cricket board wanted to run trials to find talented individuals that could play for the UAE.
We helped them create a look and feel to the campaign, as well as produced the multimedia content for it. The results were staggering with over 500,000 organic views on social media as well as over 5000 organic shares. Offline the results were equally impressive with every tryout completely full. In fact the UAE cricket board decided to make this a quarterly campaign.