Facebook Live Vs. Periscope
Differences, Similarities and Brand Opportunities
With the introduction of Facebook Live and Periscope, live streaming videos has never been easier. It brings so many benefits such as providing live customer support, show behind-the- scenes and insider videos, stream live tutorials, Q&A sessions and more.
Facebook Live and Periscope
Facebook Live lets you stream yourself, or what's happening around you, live to fans and followers around the world. Periscope lets you explore the world through the eyes of somebody else. You can become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.
Facebook Live and Periscope offers so many opportunities for brands that, in a world rapidly changing by technology, cannot be missed. By using live videos, a brand can enhance its exposure and make its audience larger by streaming meaningful content. You get the opportunity to share a sneak peek at your brand experience, your latest product, the view from your workplace, and more – live with audiences around the world, which also generates Word of Mouth (WOM). They also offer a brand multiple tools to use such as emojis and filters, and the audience can give instant feedback which results in better engagement.
Case Study: Redbull and Periscope
Red Bull is using Periscope to live stream various live events they host around the world. Red Bull is not using Periscope to push their product itself, but to bring together the “thrill-seeking, sports-loving, adrenaline junkies who form their core customer base in a fun and entertaining community large and varied enough to keep them fully engaged for a long time.” They found it a great way to engage with their fans and create a larger audience, gaining more than 1M views and thousands of comments and interactions.