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A shopping aid for wasl retail customers


wasl asked RAW to create a digital program that would assist its retailers by driving footfall to its retail locations. After numerous strategic meetings it was decided to drive this footfall through a phased digital approach to last 18 months.

A phased program meant each step of the way could be monitored and evaluated for success, while every new release to the program could include a ‘surprise and delight’ element for the customer, truly driving an emotional connection with  wasl’s retail estate and in turn driving traffic to their retailers.

Phase 1 of the program was to create an Apple and Android mobile app that shoppers could use to find stores, and keep abreast of the latest news, offers and events from the shopping centres.